Entrepreneurship is a demanding, often lonely path. The biggest threat isn’t lack of capital or bad code—it’s burnout and misalignment.
When you’re disconnected from your “why,” you:
- Struggle to get going in the morning
- Feel overwhelmed or drained by your own business
- Make reactive decisions (new features, new products) just to feel busy
But when you know your Motivational Archetype, you can:
- Make smarter decisions
- Reconnect with your energy source
- Build a company that supports you, not just the other way around
Through years of clinical work with founders, Dr. Sherry Walling has identified 7 primary motivation profiles:
Time Traveler
Driven by a visionary future and big ideas
List Checker
Motivated by detailed execution and getting things done
People Person
Builds around relationships, culture, and teams
Craftsperson
Loves to make and takes pride in the product
Money Maker
Focused on financial growth and wealth creation
Hard Driver
Fueled by grit, challenge, and proving others wrong
Power Broker
Energized by influence, access, and network dynamics
- Your Motivation Archetype (and how it shows up in your business)
- A breakdown of your strengths, risks, and growth paths
- Personalized tips to stay motivated and aligned with your work
- Ideas for how your archetype evolves as your company grows
Take the Quiz
Find your motivation. Avoid burnout. And start building a company that works with your drive—not against it.